In a world that encourages women to be fake in order to achieve sociocultural standards of beauty, being a REAL woman with a REAL body is deemed undesirable. This fundamentally wrong and harmful perspective on body image has dire consequences for millions of women who hate their body.
REAL is a new documentary series about women’s journey to achieving a positive body image.
The documentary highlights the pressures faced by women, to achieve a physical appearance that is consistent with sociocultural standards of beauty. It exposes the tricks of the multi-million dollar industries with an interest in maintaining the negative body image culture. It draws attention to the dire consequences on women’s psychological and physiological wellbeing. More importantly, it inspires women to reject fakeness and encourages them to be their REAL self. It shows women that a positive body image is achievable.
Guided by Dr. Baker, founder of Embodied State of Mind and global consultant on body image development, women featured in REAL embark on a journey to revolutionize the way they feel about their body. They share the emotional highs and lows as they are challenged to explore why they feel about their body to way they do; and find strategies to restore their ability to feel good about their body and ultimately themselves.
“Beauty begins the moment you decide to be yourself.”
Emerging victorious and empowered after an emotional journey, these women will inspire you to reject fakeness in favor of being your REAL beautiful self.
Would you like to be part of REAL: The documentary?
We are now casting! Find out all the details and how to apply here.
What is Body Image and Why is it So Important?
Body image is about physical appearance but it is also about the way we feel about our body in a more general sense. It’s about the way we relate to ourselves and it is vital to the way we experience our lives. In a society where so much emphasis is placed on physical appearance, there is something fundamentally wrong and harmful about the way most people view their body. Too many accept body image dissatisfaction as a normal part of their life.
Body image dissatisfaction has reached global epidemic proportions. It is a complex problem with serious consequences.
- It is estimated that 91% of women are unhappy with their bodies1.
- To address this problem, many resort to dieting. In fact, 50% of women are on a diet at any one time2.
- It is estimated that in an attempt to reach body ideals, 75 million Americans actively try to lose weight each year and spend $60,000,000,000 to do so3.
- Considering that 68% of American adults are either overweight or obese4, such dieting effort appear to be in vain.
- It is important to note that this dieting obsession is, at least in part, responsible for the high prevalence of eating disorders. It is estimated that in the U.S., 30 million people suffer from an eating disorder, with one person dying every 62 minutes as a direct result of this disorder5.
- Over time, surveys have reported that 24% of women would trade three years of their life and 15% would trade five or more years of their life if they could be their ideal weight6. This demonstrates what a drastic effect body image and weight can have on a person.
- Body image dissatisfaction also leads many women to turn to cosmetic procedures. Reports suggest that over 15 million non-essential surgical and minimally-invasive cosmetic procedures are performed each year7. Unfortunately, not all are satisfied with the results of such procedure, leading to further psychological problems.
It is clear that people who are dissatisfied with their body can experience a great deal of distress, which affects their day-to-day life in many ways. As demonstrated by the alarming statistics concerning dieting, eating disorders and cosmetic surgery noted above, people who are dissatisfied with their body engage in many strategies that are unhealthy and extreme, at the expense of their physical health, but effects are also psychological. Problems such as low self-esteem, depression, social anxiety, and difficulties with intimate relationships are just a few of the potential effects negative body image can have.
For example, recent polls suggest that:
- 9 in 10 women opt out of important personal and professional life events because they don’t feel good about their body8;
- 33% of women would rather go to the dentist than wear a bikini9;
- 1 in 6 women don’t feel comfortable getting naked in front of their partners10; and,
- 21% of women going as far as to say they ‘never’ look at themselves naked10.
Such findings are particularly disturbing when we know that a positive body image is attainable. Being REAL is possible and it is incredibly rewarding. By feeling good about your body, you will feel good about yourself and lead a happier, healthier, more fulfilling life.
Previous Media Works on Body Image
Previous media works on the topic of body image can, for most part, be classified into two categories. First is those that have highlighted the problem and the need for acceptance. While these tell a story audiences can relate to and raise awareness, they fail to offer women a solution. Second are works that focus on providing a solution but extreme solutions involving dieting, exercising and cosmetic procedures. In doing so, such works contribute to the worsening of negative body image encouraged fakeness to achieve beauty standards.
REAL not only highlights the pressures faced by women and dire consequences on their wellbeing. It inspires women to reject fakeness and encourages them to be their REAL self. It shows women that a positive body image is achievable and empowers them with healthy strategies to attain their goal. REAL provides attainable, healthy solutions. The women featured in the documentary are relatable, REAL women who are ready to reject fakeness and be true to themselves. These are beautiful women.
While 80% of women agree that every woman has something about her that is beautiful, only 4% of women around the world consider themselves beautiful11. This is simply wrong and needs to change. REAL aims to be a catalyst towards such social change.
For more information about REAL, please contact us.